I think you're only seeing Docker as a packaging format and missing the distribution aspect. There's a lot of value in telling users "My app is accessible with a single `docker run` command", that doesn't involve them downloading a standalone binary manually, placing it in their PATH, etc., and also works across platforms and operating systems. Or worse, having to setup the Go toolchain and compile it themselves, no matter how easy it is for a developer (and ignoring what can go wrong with Go modules).
Of course, then you open yourself up to all sorts of support questions related to Docker, but I still think it's a missed opportunity to not use it to make your software as widely and most easily accessible as possible.