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Comment by ArcFeind | Hacker News Reader

I checked a Jaguar dealer page now and I see they're still offering finance incentives which I didn't except since their inventory is taking such a hit. Plus luxury cars have been selling for over MSRP on most popular models for the last year.

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Many finance incentives are usually restricted to current dealer inventory and previous model years. They also get people in the door, since often times, people don't truly qualify for the advertised rates (if we are talking about financing terms). Jaguar is still suffering from depressed sales (though it has been getting better), so they may feel the demand isn't there to get those vehicles off their lots and increasing prices/reducing financing incentives would potentially make that worse.

Of course, it might just be that they are slow to react and changes will be reflected in the coming weeks.

Jaguar is probably not considered on the same level of demand as say, BMW, Benz, Audi, or even Lexus. The fact that they were notorious for having problems probably doesn't help.

They make gorgeous cars though, with good handling and driver engagement. A V8 (or maybe electric!) F-Type is my attainable dream car.

It's better to raise the net price by raising the price and then offer incentives from a sales perspective than to leave the price alone and remove incentives. People feel good when they get "discounts" or "deals".

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