Fine, but selling convenience is DIFFERENT from selling possession.
Alan may want convenience of streaming a large library for a low price.
Barbara may want the conveniece of having physical media she can bring on her travels and play without an internet connection, or the ability to play it 20 years from now and give to her kids.
That is all fine, they are two different things
The scam is selling the rental of transient streaming service rental as if it had the attributes of buying physical media.
Apple and others are exploiting the familiarity and positive connotations of "buying a movie/album" to sell something that clearly lacks the same attributes. It is a linguistic sleight-of-hand, and it is a scam.