Well, depends on how you look at it and how comfortable you are forgetting about how it looked before you could buy online.
I pay for convenience which is a service rather than tangible good.
If I need a book for my research, I would prefer to have access to it immediately rather than wait two weeks to get it from overseas. My time is valuable and the pause on the project or inconvenience of not having the book for a week or two cost me much more than price of the book.
If I want to watch a movie with my kids I am fine renting the movie for the price of the DVD even if I know I could be watching the DVD multiple times. Most times we do not re-watch movies anyway and it is worth to me to be able to do something with my kids on a whim rather than have to plan it.
If I pay for Spotify I understand I don't own all those titles. But, for a price of half a CD per month I get access to as many titles as I can listen to. This lets me discover new music on a whim. Something, that was not possible when I was buying physical CDs in a music store. Also I paid A LOT more for CDs than I pay currently for access to much more music.
But I agree things should be called properly without creating false impression that you own something rather than pay for a time-limited service.