It's hard for me now to love an OS that
* blatantly spies on its users[0]
* has an update mechanism that takes way too much time and CPU
* and an antivirus software that scans those updates, making the machine even slower
* shows ads, even though users paid for the OS[1]
* in its "professional" edition comes preinstalled with all kinds of cruft like Candy Crush[2][3]
* in its home edition blocking users to install a different browser, patronizingly claiming that Edge is the best[4]
Switching to Linux made me feel like I actually own my machine again.
[0]https://www.privacytools.io/operating-systems/#win10
[1]https://www.pcmag.com/how-to/how-to-remove-the-most-annoying...
[2]https://i.imgur.com/qhoV17Q.png
[3]https://www.pcmag.com/news/windows-10-will-come-with-candy-c...
Then I went back to virtualized Linux because I got tired of my hardware not working.
Now I get the best of both worlds for me. I can do all my work in Linux and all my peripherals work.
Not everyone that chooses to run something else does so because they're incapable or an idiot, sometimes people just want to take the happy path and get on with the important things.