Another example of this is last year's "Project Big Picture"[0] in the Premier League, which was mostly led by the same owners with the same motivations.
As an illustrive example, take the NFL where Roger Goodell's purpose is to serve the leagues owners. He's an instrument of their will and so's steered the NFL in a direction that benefits them the most (e.g. Goodell will always pick the path that gets them the most money). The Premier League on the other hand takes decisions that are seen by big club owners as precisely _against_ their interests (e.g. distributing TV money from foreign TV deals equally to all clubs when they claim >80% of matches watched outside the UK are of the 5-6 big clubs, the classic but reductive 'No one in Malaysia wants to watch Bolton play')