- Total MAUs grew 27% Y/Y to 345 million in the quarter (...) Based on the behavior we see when users first join Spotify, we are confident that podcast usage has been a factor in the accelerated net additions.
- The strength in Ad-Supported revenue was led by our Podcast, Direct, and Ad Studio channels, with Podcast and Ad Studio both growing over 100% on a Y/Y basis. Podcast performance benefited from strong underlying demand from advertisers with a 50% increase in the number of companies spending in this channel vs. Q3
- As of Q4, we had 2.2 million podcasts on the platform (up from more than 1.9 million podcasts in Q3). Of note, 25% of our Total MAUs engaged with podcast content in Q4 (up from 22% of MAUs in Q3 2020
So the short answer is that podcasts help increase usage of the platform (and with better margins than music, probably due to copyright and leverage of artists vs. content creators)