Apply this principle to everything apple does and says about privacy and you see it everywhere in their products.
Even more cynically, you can say it's private from their competitors.
I've heard this from a few people recently, but I don't understand the implied criticism. What should Apple do here? Keep my data mostly private but also slip a copy of it to Google and Microsoft?
Obviously not. Through the high purchase price of their products, I'm paying (and trusting) Apple to manage my privacy and keep it private from everyone else. The fact that "everyone" necessarily includes all of Apple's competitors isn't just irrelevant, it's a red herring.
In other instances where Apple does have access to your data, there is a plausible justification for that access and no evidence shown where Apple has ever abused that access for commercial gain.
That is one example of many where apple could do it, but doesn't. To do many things on your apple device requires an apple id, which requires a phone number which is linked to identity. Location services uploads your location to apple constantly via close by wifi APs + GPS location, there is no option to do GPS only location w/ no network activity. All of this info is one secret supoena away to be uploaded to violent people with guns. YOU may trust your nice government, but many do not have the luxury of living in such a nice place.
Over and over again, you see the pattern of apple doing of 'private from everyone, except us'. And not mentioning the 'but us' part.