The thing about Nvidia is they have spent a lot of money creating a kind of chip+ecosystem situation that is unique and superior to all that's out there. And they charge a gruesome premium on that and use product and license differentiation to extract the maximum in each submarket. It's logical and perhaps necessary strategy to get a return on their huge investment. But it is just as logical that everyone hates them. This is what successful investment leading to a unique technology leading to a monopoly position looks like.
Intel once was in a similar position to Nvidia and everyone hated them then. The failure of their last few generation has meant they don't have as strong a monopoly position and so have to start taking a more conciliatory position with the market. I don't know if they're succeeding here but it's obvious they've been "humbled".
Now, maybe Nvidia will treat ARM completely differently than it's GPUs. But companies tend to have single cultures and so it's easy to imagine Nvidia squeezing dimes from other ARM customers, where ARM has been at the opposite side of the market, reasonably priced, good-enough tech. Charging a high premium on your capital investment works for a market leader, that uses the money for more investment. But for a market followers, the same strategy results in market share shrinking 'till the whole thing dies (not that this isn't a way to make money but when the thing dies, some people are unhappy).