> Apple already missed the opportunity to make Angry Birds it's Mario Brothers for the ios platform.
They aren't interested in owning the killer 3rd party apps or games for the platform. If Apple was at all interested in this they would have bought Tweetie, Reeder, and a number of other apps that are ubiquitous on iOS devices.
> This is could be one of Apple misses if PopCap stop making games for Apple's platform, we know the story of Bungie.
Bungie was a totally different situation. PopCap makes its cash from its multi platform strategy, make games that will run on anything and them port them to everything. Bungie desperately wanted Apple to buy them and become a company that it's not.
Frankly releasing Halo for the Mac even with Apple's help would have been a bad idea. It was unfortunate at the time, but everything worked out for the best. Bungie needed a bigger & simpler market for Halo, and Apple didn't need to be tied down by the demands of supporting gaming while they were still in the middle of fleshing out OS X.