Maybe that kind of info appeals to some people, but, I prefer to read the Blog/About Us section that is available now on most product websites. Not to mention the comments on HN.
I don't mind blogs and HN comments, but the blogs are not always very informative (might be written by the CEO, or by the system admin of the startup). Techcrunch is always similar, you know what you get, and it is written by professional journalists (for the most part). It is enough to decide if I want to go on reading the blog.