For a long time I had a "todo" to make a better way to display my favorite books. Before we started working on Zeneca, I had a bullet list on my personal website. I noticed so many other people did the same. For example in Naval's Almanack he also has a bullet list with some comments on his favorite books. It struck us that a better experience could exist, and for now most people just accept the status quo.

Having a nice way to display my books was enough of a "hair on fire" problem for us to start working on Zeneca. It's been cool to see other people using the platform and asking for more features to solve broader problems and engage more frequently.

You can check out a sample profile here: https://zeneca.io/joe