Meanwhile, Amazon Warehouse was slinging hot garbage and getting constant negative feedbacks (80% positive range) and they never got suspended. Amazon Warehouse even cancelled a massive number of their own negative feedbacks by blaming Amazon Prime for things that had nothing to do with shipping.
We were undercutting Amazon on price for a long time, but in the end we threw in the towel because it was just an impossible marketplace to participate in. Interestingly there was another textbook seller that had a similar experience that got their testimony read to Bezos by Congress.
https://www.theverge.com/21349440/amazon-marketplace-third-p...
This was invented from whole cloth by Robert Bork, Richard Posner, and Aaron Director, at the University of Chicago, as part of a decades-long project and organisation to redraft US antitrust policy. It was devastatingly effective.
It also has little if any basis in the legislative rationale of original antitrust legislation in the US.
It's weird asking "how does killing off the competition hurt consumers?" when literally all economic growth depends upon it.