Maybe I was using too much understatement:

The kind of marketing is not only "aggressive", it is overly aggressive IMHO. It is vilifying, demonizing.

You can do aggressive marketing all you want, but in my eyes when arguments become hyperbolic, they get less and less believable.

The way they write their piece, FLoC is the worst thing that has ever happened, worse than everything that came before (how on earth is this worse than strictly personalized cookies all over the place?!) and only DDG and their extension can save you.