It always surprises me when people say that they're fine with personalised ads, even going so far as saying that if they're getting ads they want them to be personalised. I guess I _can_ understand why, they want them to be potentially useful if they're seeing them...

To me though, sure, show me ads, fine, whatever, but don't build them around a profile of me to try to manipulate me directly based on my potential interests and behaviour. Any time I can disable any "personalisation" of ads, I do.