You don't understand their pricing because you don't understand what they are actually selling. They don't sell musical devices, they sell status symbols.

You buy an OP-1 to look cool, not to actually make music with it. It's a bit like with the iPhone, but on a whole different level.

Some buy fancy sneakers, others buy fancy pens and Moleskine, others buy an OP-1.

And you can't have a cheap status symbol.

This is also why they look so clean and minimalistic, like a MacBook, to the point of sacrificing ergonomy, since the aesthetic is what they are selling, so they can't look gnarly, black and full of ports and cables like an actual musical device.