Their "privacy" is strongly based on the confidentiality of SGX. If you're willing to trust SGX for your confidentiality and security, as they have, they could use any cryptocurrency in a highly private and instant manner.
E.g. via an implementation of the moneypot server in SGX: https://bitcointalk.org/index.php?topic=5302025.0
MOB is transparently a scheme to generate a windfall from shoving a pre-mined coin into a mass-market application. One could debate the ethics of that with a straight face, I suppose, but to argue that it is anything but is just dishonest.