No interrogation of why it spread was investigated. It immediately made me wonder, maybe people just thought "false" information was a whole lot funnier, and hence sharable.
The problem with misinformation is it vaguely doesn't exist. There's parody, non-orthodoxy, true things people disagree with for political reason, unproven things, urban myths, rumors, etc etc. These are all classes of information people blame all the ills of society on.