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Exactly. Apple Music, Apple Maps, Apple iPhone, Apple Watch, Apple iPad, Apple iCloud, Apple Facetime, Apple TV, etc.

I'm pretty sure I see adverts for all these things on my "advert-free" Macbook.

Really where? I’ve never heard of adverts on a MacBook for their hardware at all. Only one is for iCloud and that’s if you got their 5GB limit. Other services for when launch the app for the first time and safari for when you use a browser for the first time that’s not safari.

* When I buy a new Macbook or upgrade the OS, I get a "walkthrough" of new features which tends to include integration with other Apple devices.

* Most Apple apps (e.g. Home, Messages, Photos, Maps, Podcasts, FindMy) advertise their integration with other Apple hardware.

* Only pre-installed browser is Safari, and the homepage is apple.com.

They might not be blatant, but I'd highly surprised if the marketing department isn't involved in their placement. They don't, for example, mention any competing products.

Also, there's no obvious reason Apple has to advertise the Apple Music subscription when I open the app to play my own MP3s.

Also if you've ever hit play/pause on the keyboard it launches Apple Music.

And not macOS, but in iOS they've had a giant row offering an Apple Arcade subscription trial at the top of Settings for a while

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