I've marked this one offtopic now, which puts it lower on the page.
Yelp like to paint Google as the bogeyman because it distracts from the fact that Yelp hasn't changed in a decade and the product, well, sucks.
The core claim here seems to be that Google is giving itself preferential pricing on impressions. Maybe that's.true? It's not clear to me what the effect of that is. I would've liked more detail about that and less grandstanding on the evils of Google, honestly.
I only know this because after reading the meat of the article and seeing your comment I went back to check.
I had noticed the waffle the first time around because I'd skim read until I got to the relevant part.
Too much.
Also, the phrase "one of the most" is almost always indicative of poor writing, even if it is far better than using a superlative.