so what is the objective/cost function here? My hypothesis:

- the longer humanity survives, the bigger the value.

- the more of humanity contributes to that goal, the bigger the value.

- the more of economic activity contributes to that goal, the bigger the value.

and finally, why is this relevant:

The more educated people are aware of this situation and are working in relevant companies, the higher the pressure for the companies to comply towards this objective function.

So, personally, I'd appreciate the phenomenon to move from anekdotal to the direction of 5 sigma.