Isn't this just a classic case of unbundling[0], as to which Figma and Canva are just unbundling Adobe products.
Come to think of it, I also think the reverse will happen when people realise that using multiple tools in concert will cause friction and then some customers revert to a 'bundled' service with their needs accommodated in just one service/program.
Hopefully Figma, Canva and many others like them don't not get ironically acquired by Adobe and the like.
[0] https://stratechery.com/outline/bundling-and-unbundling/