Yes, this is all fair points.

The problem I mostly have is I keep running in circles between the different possible ways this could grow.

1. It's a toy++ for javascript developers. Kind of like Linqpad for .net. "You have a problem with your backend. No problem, fire up Jig, and you can interact with your stuff in a neat way."

2. It's a way for executives to get internal reports much faster than what they have now.

3. It's a way for spreadsheet-heavy institution to off-load some of their spreadsheet risk without investing millions in internal app development.