Hacker News Reader

Whether a raft of new generic top-level domains succeeds or fails depends on whether there is a mind shift in the average user from ".com" to ".anything". IMHO, the new entrants like .biz haven't succeeded because there hasn't been that shift yet.

Now, if Google starts using .google for its products, and other key services you use every day stop using .com as their primary URLs, I think that mind shift could happen and you could get a very different result.

View on HN

just names - one day it will be without www or top level domains just the pure company name or service. Like tinyUrl and other rerouts this will become possible and the background of the domain structure will only be a registration and admin thing.

That works just fine today. Type the name into your address bar and it will either go right there, or google it for you.

Technology has made this move by ICANN obsolete. However the big problem is if you're a large company you HAVE to protect your trademark, so you'll have to register these other domains anyway - meaning it's just a pure money grab from ICANN.

Reply on news.ycombinator.com