So this is basically Viloxazine, a drug no longer sold because it was unprofitable as an antidepressant, and now repurposed as a non-stimulant drug for ADHD.

It appears to be cardiotoxic, working like a Tricyclic Antidepressant (TCA), yet less so than imipramine.

It works by increasing levels of norepinephrine, altering some serotonin transmission, and maybe reducing some neurotransmitter release in the frontal cortex by increasing certain GABA receptors.

I wonder how well this drug will work in real life for children with ADHD...time will tell, and psychiatrists will give us their opinion.