> The soft start feature ramps the unit to full brightness over a couple seconds when pressed and does the same when turned off. This action can save the life of your bulb and isn't as jarring as lights that instantly pop on and off when pressed.

It actually not jarring when lights turn on instantly. It seems like a lot of these "smart home" solutions provide a much slower experience. Hold-to-dim is the worst of these.

I wonder when we'll see https://danluu.com/input-lag/ for light switches.