Honestly though, what about any of Google's behavior in the past several years should make us give them the benefit of the doubt?
EDIT: I'd also note that in the book Surveillance Capitalism, Zuboff discusses how Pokemon Go was seen in investor circles as a successful demonstration of manipulating masses of people to go to commercial spaces by luring them with imaginary characters. This sent market caps soaring. When I saw this headline, I immediately thought that this is them doing that with maps, but in a PR friendly way.
Google themselves do this with their shared branding under the google umbrella.
Companies that want the upside of this branding need to accept the downsides too.