It puzzles me how HN is so cynic about anything that comes from Google.
Do you expect people to believe in their good will?
EDIT: I'd also note that in the book Surveillance Capitalism, Zuboff discusses how Pokemon Go was seen in investor circles as a successful demonstration of manipulating masses of people to go to commercial spaces by luring them with imaginary characters. This sent market caps soaring. When I saw this headline, I immediately thought that this is them doing that with maps, but in a PR friendly way.
Google themselves do this with their shared branding under the google umbrella.
Companies that want the upside of this branding need to accept the downsides too.