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Why would they do this, and not have their own collectables database which they could more easily make money off?

Yeah this is always the idea the pro-NFT crowd throws around. As if Disney is going to let Mickey Mouse be in some random video game. Imagine Mickey mowing down people in Call of Duty. Or Mario smoking crack and taking an axe to prostitutes in Postal.

In the hypothetical case that Pokemon start showing up in Facebook, then that's only because Nintendo has a licensing agreement with Facebook with established guidelines and limits for usage of intellectual property.

And beyond that interoperability isn’t a given, easy, or in the interests of game companies. Bringing a sword from Medieval Babes into Demon Masters as sensibly scaled assets when both run on different engines and were released ten years apart isn’t going to happen. Let alone transferring any sort of consistent behaviour.

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