It uses WireGuard, an open VPN protocol, so it's not necessarily forever anchored to Mullvad.
It's Mozilla white labeling an anonymous VPN service (ie, we don't know who runs it).
I thought it's owner regularly comments / joins in on hacker news... I didn't feel like I don't know who's running it?
Edit : quick search turns two very relevant posts:
"Who owns Mullvad? The Mullvad VPN service is operated by Mullvad VPN AB which is a subsidiary of Amagicom AB. Both companies are 100% owned by founders Fredrik Strömberg and Daniel Berntsson."
Location, Company name, individual names of founders/owners. What other "identifying information" would satisfy?
I found their FAQ, blog and guides tremendously helpful, transparent and upfront. There's a wealth of info with just a couple of clicks.