That's true.. though you could also look at it the other way which is that they didn't capitalize effectively enough to stay competitive with Asana. The niche is not always a safe place to hang out.
> Both models work, but you’ve got to pick one and stick to it, or you’ll find things mysteriously going wrong and you won’t quite know why.
[0]: https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-...