"There is a meme going around that too many programmers are wasting their careers working on meaningless software: they spend all their time trying to get people to click on ads, they aren’t tackling the important stuff, and they aren’t solving the biggest problems of today. It’s as if all programmers should drop what they are doing and instead try to cure cancer, end world hunger, and generally save the world.

I’m going to call bullshit.

First of all, don’t knock ads—or, to be more accurate, don’t not knock making money. The most well intentioned company in the world can’t accomplish any of its lofty goals if it has no money, and for many companies, ads are the best way to earn that money."