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Something like this would be pretty handy in an org where I need to run my own servers for various reasons (e.g. I need to be on-prem, or pretending to be on-prem via some VPN connection to AWS or something) and still want devs to be able to have a Heroku-like deployment experience.

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This seems like the sweet spot to me. Often times there are smaller internal services which need to be hosted and at a small to medium sized org there's a good chance there won't be proper budget allocated for devops, k8s and the likes. Would be much easier for said org to pay a few hundred (few thousand?) a year and not worry about it. Or make it free and bill them for support when they want to scale up... A bit easier to charge money when the customer is making money in the process.

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