SpaceX: you want to launch a satellite into space? Here's how much it costs and here's a web page to order a ride-sharing mission.
Waymo: want to buy a lidar from us? Tell us about yourself...
Waymo: want to buy a lidar from us? Tell us about yourself...
If I can't afford it, i'm not of interest to you anyway, if I can afford it, why not give it to me ? Only time I can understand it if you have something highly customized which will greatly affect the price, if not just give it to me.
Hiding the price means a customer can't see a number and compare it against a competitor in a drive-by fashion. It means the customer has to self-vet to the stage of interest where they'll spend the time to fill in a form. It means that there is a high likelihood you'll get to have a conversation with them, which will hopefully stick with them even if they decide not to buy because of price. It means that if they decide not to buy, you're likely to hear about why. It means you can tailor your sales message to them. It means you can empathize with them and try to better understand whether your product will fit them, maybe what you need your team to build before they would be a good sale. And so on.
It's a very, very reasonable and sound tactic. I also don't like encountering it when I just want to know about something's cost, but it's not done for nothing.
It means they can't compare at all without giving away valuable information.
> It's a very, very reasonable and sound tactic.
No it isn't. It's a tactic used my sales weasels to gain leads. You a paying with your private info for the opportunity to see a price that's usually custom to you based on how much they think you can pay.
Thanks for the broad assertion, and your weasel words! :)
Your point that it's used by bad people is valid -- I agree with you. There's a lot of bad stuff about the tactic of not revealing price, and certainly a lot of bad actors out there who will use it to eke out the best price they can, or for numerous other bad reasons.
Unfortunately for your argument, you can't really assert the negative here: that no one could hide the price for a good reason, because you can't know 'em all. There are good reasons, as I outlined, and there are people who've chosen not to display their price for reasons among the ones I listed. I know some of them, multiple firms, and I know intimately that these firms do not e.g. change their prices depending on who they're talking to. Some places might! But these ones don't.
Often they're early businesses proving themselves or new products out. They want to focus on leads who've expressed a clear signal of intent, price isn't the strongest selling point of their product, and they want their great product to shine in the areas where it is most competitive.
Price is not always what matters most to a buyer, especially an institutional or commercial buyer, but people are strange about money. Upon seeing a $100 difference on a thousand dollar purchase, someone might choose the cheaper product because they think it's a "better deal" without having ever investigated both fully. If they'd looked a little deeper, maybe the higher cost thing had a far higher value? It can sometimes be hard to articulate that value without digging in a little, or learning about someone's problems. But haggling on price is a little bit like bike shedding -- it's simple: lower is better, so it's easy to focus on.
So as I said, it's a reasonable tactic for some firms. They aren't necessarily hucksters, they're just rational people doing what they can to compete. Maybe someday price will be an attractive part of the sales strategy, but... today it's not, so it takes a back seat.
Let’s not try to wrap it up and put a ribbon on it.
This is for generating sales leads for sales people/automation to attempt to get sales.
That’s it.
You can try to justify it, but bluntly, since there’s no way to control how your information is distributed after you release it, you are only in a lose position as a customer from engaging with this.
You will either a) be ignored, b) taken advantage of or c) have your data passed on for other people to take advantage of.
As a customer, there is no reason for you to engage with this: you get less than nothing from it.
The only benefit is for the company, and fair enough, that’s their job.
...but as a customer, I think you’re entitled to say: I’d rather not do business with you under the circumstances if that’s how you treat customers.
...and it is how Google treats customers.
Doing b2b sales can be difficult, and the lowest price just isn't job one in a lot of situations as long as it's reasonable. I get that this tactic is annoying, and that businesses can take advantage -- but that's true of almost any situation.
I think any reasonable person running a business, especially a b2b one, would consider using tactics like this, and not necessarily out of any malice. Put yourself in the shoes of a small business with many competitors, and you just can't beat them on price. How do you run with that the best you can?
Google shouldn't necessarily need to worry about that, but they could easily have other legitimate reasons too though, e.g. open supply and development questions, especially given the world today.
Of course though, I wouldn't want to trust Google as far as I could throw them.
A simple pricing and checkout process would rock this whole ecosystem.
Because they can give it to you for more.
If you put a price on your website you lose everyone who doesn't want to pay it, and you get that price from everyone else. There is no "perfect" price. You either undercharge on average or you lose some customers because they can't afford it.
If you make people call you can charge each person the exact amount that they are willing to pay.
I'm not saying it is "morally" optimal. But there are a bunch of legitimate reasons to try this strategy.
Not really. You're still going to be the first one throwing out the number. -IF- I call (big if), I'm going to say "Here's what I want to do; how much will that cost". If you come back with "Well, what are you looking to pay", my answer will be to hang up.
By saying only this, you might give me sufficient information to allow me to gauge how you value my service.
I don't have to ask "what's the maximum you will pay" directly, and you won't know that I asked it.
Neither theoretical advantage is a realized advantage.
Source: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-... (see Notice the gap? There’s no software priced between $1000 and $75,000.)
Tesla buying the hardware probably just wants a schematic and a part. GM probably wants a crew of 100 engineers to help put it into a car and support it for the duration.
How many ntsb recalls have resulted from a rocket sensor failure in a satellite launch that wasn’t detected for a decade after initial production?
I think you're short changing the differenc e in long term support an automotive MFG needs in comparison to a one time launch
Cultural DNA is hard to shake.
And after reading the above, they have an entire 80-page RIDESHARE PAYLOAD USER’S GUIDE PDF here > https://storage.googleapis.com/rideshare-static/Rideshare_Pa...
Waymo: "you can't have a self-driving car without LIDAR, trust us"
Also waymo: "on a different note: we sell LIDAR now, completely unrelated tho"
(SpaceX doesn't sell their rocket parts.)
Relevant blog post: https://blog.waymo.com/2020/10/waymo-is-opening-its-fully-dr...
This doesn't pass the sniff test. Being able to sign up has been possible for years. The question is can anybody actually hail a ride with Waymo? Because numerous people on r/selfdrivingcars are claiming they can't.
Waymo is selling a product that necessarily involves a long business relationship measured over years or months and significant amounts of collaboration. They're simply doing due diligence, like anyone would before entering into a long-term commitment.
Launches are often bought years in advance (although SpaceX is reducing that to months, it's still not days or weeks).
For payloads, they need to be certified for things like ITAR compliance, mass, mass distribution, power/thermal requirements on the pad, deorbit / debris mitigation plans, etc. etc. etc. The launch provider needs to care about all these things, since they'll be on the hook for many of them. It's not a simple relationship.
(I have worked for a SpaceX customer. Unless you actually work for SpaceX or another SpaceX customer, I'm pretty certain I've more experience on this matter than you.)
You're right that the relationship between the launch provider and and customer is complex but not particularly collaborative. The GP point is simply that SpaceX doesn't build that complexity into their commercial pricing -- which is awesome. (Their pricing for government customers is much less transparent, precisely because the relationships are MUCH more complex and collaborative).
For Waymo or other LIDAR providers, the relationship with the customer is certainly NOT more inherently complex than the relationship between a launch provider and their customers. They're being opaque about pricing for strategic purposes, which I'll avoid speculating about, since they're also one of my company's customers...
You're trivializing the amount of work that has gone into both LIDARs and products integrating LIDARS.
I am aware that rocket science is hard. But we reached the moon before we developed pocket calculators. Fundamentally, the math behind rocket science can be done by hand. And was.
Despite RADAR being developed more than 70 years ago, LIDARs required technological breakthroughs in multiple fields of physical sciences to become viable, which is why they only began showing up in force within the past decade, and this is despite the obvious military applications driving military research for the past several decades.