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It would be nice to have some more details about precisely what this does; is the backup a zip archive, or something that can be directly imported into Wordpress but not Posterous... or something else entirely? And is this a one-time backup, or for the life of the blog? (I presume the latter from the pricing per blog).

Looks good and has me interested though, that's half the battle :)

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If it's for the life of the blog, I don't think anyone would have a problem paying a one-time fee. I'd also be interested in hearing if you can import posts back into Tumblr as well. (This would be useful for people who want to clone a secondary blog into a primary)

EDIT: Based on the signup page[1], there are a handful of steps that likely represent what you'll do when you backup the blog. They seem to indicate more of a one-and-done process.

[1]http://tumblr.downstreamapp.com/sign-up/

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