I thought they started going to hell when they had that botched too-early integration of (resource-sucking, to add insult to injury) PulseAudio, in... '08? '09? I remember it was back when Flash was still big, and opening Flash content on that Ubuntu release would, IIRC, crash X, reliably, because of PulseAudio, in addition to its general bugginess, lots of audio stuff that had "just worked" for years suddenly being fiddly and broken, and absurd levels of memory & processor cycle use for PA (I'm not sure whether PulseAudio ever got those under control, or we just started using faster computers so no-one cares about the audio subsystem sucking up tens of MB of memory while idle, anymore).
Flash was still big enough that there's no possible way they didn't know they were crashing with it. Zero chance no-one at Canonical had tried it, and discovered the problem. Released it anyway.