They might be "cool with it", but only out of ignorance that there are better models. Your argument boils down to "might makes right".
Are Google and Apple's implementations of the concept bad? Yes. But it's not very difficult to separate out the traits of the implementations with the traits of the idea. Steam seems to be doing very well, and as a user of that platform, they are executing it pretty well.
Perhaps you should work on your reading comprehension before trying to speak for others.
My argument boils down to "Perfect is the enemy of good"