Unlike Google, Microsoft is not primarily an ad-tech surveillance company. They're mostly a business software/services firm at this point.
Maybe it's a minor distinction, but I think it's a real one.
Maybe it's a minor distinction, but I think it's a real one.
Is less of their business tracking users? Probably. However they do still track you.
First sentence: > Windows generates a unique advertising ID for each user on a device, which app developers and advertising networks can then use for their own purposes, including providing more relevant advertising in apps.