"Increase Price. And this is what you’re touching on here. I get this “solution” suggested to me quite a bit, and yes, there is validity to it. If scalpers didn’t see the profits they do, they wouldn’t be incentivized to participate in the first place. But it brings up the pickle we are often in, which is that pesky tradeoff again. Yes, we’d get to line our pockets with money for days, but we like to think of PAX as the show for the every-gamer, and if we didn’t keep badges affordable, it’s not fair to those that can only afford our current price."
You either charge what the thing is worth or you will have people arbitraging your system. That's the world, no getting around it without adding tons of extra costs.
I am constantly surprised how A. Unpopular the idea of charging what people will pay is B. how rarely it is done.