Don't get me wrong it's a cool idea but wouldn't you want some reasonable assurance of success ie: past success before you forked over your cash?
2 of the 3 payloads, PreSat and NanoSail-D, were paid for by NASA.
With NASA retiring the shuttle in a 2010, the Falcon rockets are looked upon as the next generation of rockets before NASA's Constellation program begins in 2014.
Bottom line: NASA is re-positioning itself to help private industry succeed even if the risks are high.
"The rocket was also carrying the ashes of 208 people who had paid to have their remains shot into space,"
Much respect to NASA and the mars lander programs.