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Heroku not being AWS might be a feature, but Heroku being Salesforce is straight-up terrifying. I'm probably not moving my apps off Heroku anytime soon simply because they're running just fine maintenance free, but I'm not going to risk running any future apps on a Salesforce platform.

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Not sure I follow this. Salesforce bought Heroku over a decade ago and Heroku is still improving in its areas of expertise, with no signs of changing that.

If anything, Salesforce has been moving more of its core developer experiences over to the Heroku model rather than trying to make Heroku more Salesforce-y.

After a short exposure to SFMC I can see why someone would be concerned about the impact they would have on Heroku, but it is good to hear there are reasons for optimism.

Funnily enough, SFMC was also an acquisition, and it was acquired after Heroku.

SFMC is easily the worst Salesforce project from a dev experience / integration point of view, agreed there.

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