My guess is, even official media and government organizations will take advantage of deepfakes if they think it will increase their profits, or penetration of their messaging. A year ago, the government and media teamed up to lie to the public and claim masks weren't effective, "for our own good" so medical people could obtain masks without economic competition from the plebian hordes.

Nobody apologized and it seems the public didn't care either. So we can conclude that truthful information isn't always desirable, especially when it comes to feeding the masses. Anybody with a brain already realizes this and understands that deepfakes can and will be used on the general public, "for our own good."