This isn't true unless your substitute is to eat nothing.
Now obviously being a TV show they had to show some extreme examples but it was definitely interesting when things like imported asparagus dishes released more than the British beef dish. However, things like the wine were even more challenging, wine imported from Australia in bulk tanks was relatively ok, but wines imported after bottling (from Europe for example) where horrible because of the extra transportation.
There are plenty of market-based methods for accounting for these externalities though, such as Pigovian taxes.