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They aren't saying that it needs to be $80. Just not 10x that price.

Well a kindle is actually $110 when it's not ad supported and boox is selling a comparable device for $185. So very similarly priced.

I would suspect the boox actually has more capable hardware because it needs to run android 10. I don't care enough to check though.

Kindle is not just subsidised by ads, the business model is based on the fact that you are going to buy ebooks. I wouldn't be surprised if the non-ad-supported Kindle was also being produced at a loss, just like the ad-supported model.

You are right that $185 might be a more realistic pricing, but that's a 68% increase over the price of the $110 Kindle so I wouldn't say that they are similarly priced.

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