I've been watching the @cryptopunksbot Twitter account: https://twitter.com/theshawwn/status/1373488203785629698
It's a bot that tweets whenever someone "buys" a cryptopunk, which is apparently a pixel artwork of a face.
These have supposedly been being sold at a rate of around one per hour, for around 20 ETH each ($35k).
I could see a rich person buying one of these out of boredom. But it seems certain that insiders must be buying these to create a false sense of demand.
It's probably time for some sort of awareness campaign (which this article is doing).