Please review our landing page: http://orangeqc.com
I don't see any major offenses. It's standard. The only thing I'd recommend... include a call-to-action visible no matter where the user is on the tour page. (One the scrolls with the user, perhaps?) You don't want the user to search for it after they're satisfied that your product is what they need.
If you'd like more specific feedback, please be more specific with your request. By not investing the time to direct me to specific items which you are currently trying to improve it shows me that you are unappreciative of my time which I am freely offering, don't have a specific thing you're attempting to improve, or both.
Overall, we're working on properly communicating to our particular audience/demographic... old school guys. We don't want to make our product look cheap but we also don't want it to look too expensive.
As far as reaching out to your target market, see if you can arrange some sessions with people in your market. Show them the site and ask them to talk about their perception, thoughts and questions while they look around. There are sites that offer a service like this but don't necessarily target your market appropriately. I haven't used many of them, but I've heard great things about askyourtargetmarket.com.