You can excite neurons by giving them electric pulses via electrodes.
Some people are blind because their photoreceptor cells can't convert light into electric pulses (Retinitis pigmentosa). These people can be helped by artificial implants that do this conversion step, like the one proposed here. The device is split into little compartments and when light reaches one of them, the compartment converts the light into an electric signal, with an electric contact right on the cell. There seems to be no amplification involved, it's only living from the energy of the light. The tissue then gets that signal and processes it as vision. Cool, isn't it?
Disclaimer: not an expert, so correct me if I'm wrong.