> PPV TV has always been kind of a minor thingThis is true, but I think fails to be a good counter-example. PPV has always been expensive and focused on single events. What we haven’t seen is AWS style small payments.
Imagine if instead of paying $100/mo for cable TV, we could pay $0.25/hr. If you watched TV 24x7, you’d pay more, but the vast majority of people would pay much less.
The main problem with smaller amount PPV and micro transactions in general is that it is hard to get the billing/accounting right. But this is something that could vendors get right. You only pay for what you use, and what you get is billed in small enough increments that it makes sense for everyone involved.
How this could be applied to online videos, I’m not sure.