You’re right everything is relative, but I think US media often gives off the impression of South/Latin America as a completely poverty-stricken landmass that people can’t wait to escape from so they come by foot or boat from Honduras or Cuba or Venezuela or Ecuador or Nicaragua or something.
Also, I know people who own large properties in Colombia and a friend of mine owns a 500 cattle ranch in Bolivia (called La Pradera)... These folks are very well off, even by international and US standards. There is significant wealth in South America if you look in the right places.
And many parts of Colombia are very metropolitan and modern, which has come as a surprise to people I know in the US/Europe.