Each hogel is actually a real laser-encoded holograms. So trying to make the distinction between lenticulars, Pepper's Ghost, etc. that use the name "hologram", but are not.
This hogel approach to recording the hologram in segments allows of capturing people, computer graphics, and much more than analog holograms that can only capture inanimate object. However our LitiHolo film can do analog holograms as well, if interested.